Over $9000 Toys Made by a Small Japanese Company

10/30/202109/21/2023

BE@RBRICK is a bear-shaped figure that I’m sure everyone has seen at least once.Did you know that the company that makes BE@RBRICK, Medicom Toy Corporation, is actually a medium-sized Japanese company with 55 employees? Here are some of the reasons for the popularity of BE@RBRICK!

CONTENTS

What is BE@RBRICK?

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MEDICOM TOY(@medicom_toy)がシェアした投稿

BE@RBRICK is a bear-shaped block-type figure developed by Medicom Toy, Inc. in 2001, the year of the 100th anniversary of the birth of the teddy bear, based on the concept of a teddy bear with a digital image. One of the main features of the product is that the character is expressed only by printing without any attached parts. This product has attracted the hearts of many fans as a stylish toy for adults.

Three reasons for its popularity

A Variety of Collaborations

The main difference between BE@RBRICK and other toys is the variety of collaborations. Although BE@RBRICK was originally based on a teddy bear motif, it has been developed in collaboration with various cultures and genres such as movies, animation, celebrities, domestic and foreign artists, brands, and companies. Currently, there are more than 10,000 BE@RBRICK products in existence, and they have gained explosive popularity among fans and enthusiasts from various fields.In addition, there are many limited edition products and items that are not for sale, some of which cannot be gotten nowadays.

KAWS

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Chiaki

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TOKYO TOWER

Soaring Popularity in the Chinese Market

BE@RBRICK has gained popularity all over the world, but the Chinese market is the one that has seen the greatest rise in popularity. In China, they are so popular that when they are placed in stores, they are sold like hotcakes. The huge popularity of BE@RBRICK in the Chinese market has led to many collectors looking for hard-to-find models, and the market has become overheated. Today, the market value of these models has skyrocketed, with some rare models selling for over $9,000. It has become a global phenomenon among collectors.

Value as a resale target

Due to the overheating of the Chinese market, rare BE@RBRICK models have come to be bought and sold worldwide at high prices. As a result, many people have discovered the value of BE@RBRICK as a resale target, and more and more resale businesses are trying to purchase rare models to sell to collectors. In fact, even in Japan, BE@RBRICK is well known as a very profitable resale product, and can often be seen traded at high prices in online auctions and such.