Fruit Sandwiches: the Big Craze in Japan Now

Up until the 2020s, boba was a big trend in Japan, and you could easily find a boba store on the street. However, with the COVID-19, boba stores closed one after another as people went out less and less. Then in the spring of 2021, fruit sandwiches started to become a big craze!


Sweet Sandwiches

Sandwiches are a popular food that is known all over the world. It has now evolved into a unique style in Japan.
A sweet sandwich made of fruit and fresh cream sandwiched between two slices of bread has sold well in Japan. The freshness and juiciness of the fruit combined with the sweetness and mildness of the whipped cream makes for the perfect combination of sandwiches!

So pretty in looks!

It’s not just fruit sandwiched between two pieces of fruit, but the cut cross-sections are so pretty!The order of the fruits is thought out so that the colorful colors of the fruits can be seen beautifully, and the fruits are shaped like flowers, which is very attractive to the eye. Of course the taste is important, but the attention to appearance is very Japanese. In Japan, autumn is the season for sweet potatoes and pumpkins, so fruit sandwiches using these are often seen.

Popular fruit sandwich shops in Tokyo

A popular fruit sandwich store in Tokyo is so popular that there are 30 people lined up during the day. The fruit sandwiches are wrapped in plastic, and it seems that many people enjoy wandering around the city while eating them.

Kajitsuen Ribel Meguro Store

Located in Tokyo’s Meguro Station, Kijitsuen Ribel is known as a great fruit parlor.
The fruit sandwiches are popular as well as the fruit parfait with lots of fruit! The fruit sandwiches are filled with more than seven different kinds of diced fruit, and the juiciness of the fruit overflowing out of them is unbeatable.


Located in Yurakucho and Mita stations, GINZA FRUIT BOON by Utsuwa opened in April 2021 and is a fruit sandwich store that sells out every day. First-class fruits are carefully selected by the long-established middleman wholesalers of Ota Market, which has been running for about 300 years since the Edo period. The bread is selected from more than 300 stores, and the taste of fresh cream without heaviness is a perfect match.

fruits and season

The first vegan fruit sandwich store in Japan, opened in January 2021. Located in Ebisu Station, the store uses milk- and egg-free fresh cream, making it popular not only with vegans but also with people who are looking for a healthy lifestyle.

Try to make them at home!

Fruit sandwiches look delicious, but I know there are many people who can’t come to Japan. If that’s the case, all you need is some fruit, fresh cream, and bread, and you can make it at home! If you make it yourself, you’ll see how amazing the technique is to make a cross section of a fruit sandwich like in a store!

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