The Quest to Capture the Mew Oreo
If you’re into pop culture you’ve probably heard about the Oreo x Pokemon collaboration that has been creating quite the buzz for collectors and fans of the popular video game.
The Mew Is Very Popular in the Pokémon Series
If you’re not familiar, Pokemon is a video game series invented by Japanese programmer Junichi Masuda. The original version of the game was called “Pocket Monsters Red and Green” and it was released in 1996. Since then, Pokémon has grown to be much more than a video game including comics, films, animated series, musicals, and extensive merchandise.
Given Pokemon’s popularity the idea of Oreo doing a collaboration with them doesn’t sound that crazy, but as with many collectibles within the Pokemon universe people are going nuts over them. There’s one Oreo design in particular that has everyone’s attention, it’s the Mew! The Mew is a rare character featured in the Pokemon series, and items made with this character on them are typically hard to come by, and the Oreo cookie with its likeness stamped into it is no different.
The Craze over the Mew
Regular packages of the Pokemon Oreos are not significantly more expensive than an ordinary pack of the popular cookies, but on eBay some sellers are getting thousands of dollars for their Mew Oreos. Some people are lucky enough to snag Mew Oreos for a couple dollars but others are willing to pay $15,000 for them.
The craze over the Mew is not new but it is something that Pokemon collectors are familiar with. True Pokemon collectors are used to the expenses associated with being a fan of the very expansive series. Therefore, for these types of collectors, it’s normal to spend thousands of dollars for rare pieces of merchandise.
The Craze over Pokémon Continues
However, that being said, some Pokemon fans have chosen to not support the series’ new venture because of labor related issues. Employees who work for the company Nabisco went on strike in over five states for the company’s sometimes “iffy” business practices.
Ultimately, the craze over Pokemon is not set to die down anytime soon and the quest to capture the Mew Oreo is just the latest in a decades long public obsession with the popular franchise.