Different Colour Images in Different Countries

There are many things that are perceived differently in different countries. One of them is the image of colour. Some of the reasons for this are cultural background, climate and weather, while others include genetic factors such as differences in the performance of the photoreceptors in the eyes. In this article, I will introduce what images Japanese people have of various colours. Compare with your own image!

The image of colour that Japanese people have

Black

Funeral, Strength, Fear, Loneliness

In Japan, it is customary to wear black for funerals, which is why many people have a negative image. It is a color that evokes feelings of fear and loneliness. On the other hand, in some industries, it is a symbol of strength and coolness and can give a stylish and cool impression.

White

Sacred, Pure, Innocent

Many people have an image of holiness and innocence because of the image of churches and weddings. Since white is a color that represents an environment brightened by light, it can give an image of purity and cleanliness. It is a color that gives a positive impression.

Red

Life, Passion, Active, Aggressive

Red is often used for signs that convey danger or something you want people to see. Red is said to be a symbol of energy because it is strongly associated with life, such as blood, the sun, and fire. The reason why red is often worn in sports is because it is effective in inspiring oneself and intimidating others.

Green

Nature, Healing, Peace

Because green refers to nature itself, it gives a sense of peace and security.
Therefore, it also has the effect of healing and reducing excitement. It’s also this year’s trending color!

Purple

Noble, Luxurious, Mysterious

In the past, purple dye was so precious that only people of high status could wear it, which is why it still has an image of nobility and luxury today. Ralph Lauren uses purple for their top-of-the-line products. It also has a spiritual image, and fortune tellers wear purple.

Blue

Intelligence, Trust, Honesty, Safety, Cleanness

Because of its positive image, it is often used in the design of corporate websites. Many cleaning companies also use blue. The Japanese national soccer team wears blue uniforms, so many people have an image of blue for soccer.

Orange

Homey, Cheerful, Friendly, Healthy

Recent surveys have shown that orange is the warmest of all colors. It is less intense than red and gives a feeling of warmth and friendliness.

Yellow

Hope, Joy, Happiness, Ambition, Curiosity

Since yellow is the color of sunshine and grain, it evokes a sense of brightness and energy, and gives a positive image of joy, hope, and happiness. On the other hand, it is also effective as a warning color, so it is often used in road signs.

The image of color varies

Did you find the image different from the country you live in? I guess some of them were the same and some were different. When you’re offering a product or service, people’s image will change depending on the country, so take this as a reference!